The Hub Barham Billboard Campaign

The Hub came to Troika with a year long print assignment; take over the Barham billboard with show-specific creative. From spoofing the 2011 film, Bridesmaid to a Dan Vs. Jerk t-shirt debuting on Valentine’s day, it was one of my favorite print projects to produce. Working with the outdoor media team, we used billboard extensions to help bring an oversized Sorry! game piece to life and give Jem and the Hologram’s star a little extra sparkle with reflective discs.