FOX International / FX:
Legion Season 2 - Social Campaign
At Red Interactive, For Fox International / FX’s Legion season 2, I produced over 50 pieces of original content that played with format, with form, and with perspective.
Thaumatropes
To illustrate the recurring theme of a dualism, we created (by hand) thaumatropes: a disk with an image on each side that when twirled causes the images to blend into one, due to the persistence of vision.
Generative Design (Before MidJourney)
To visualize the loss of control within the minds of Legion's characters, we gave up creative control and developed a program that generated its own disruptive content. The program created art from assets fed into it: looping videos, inanimate objects, patterns, and sound loops. The art animated to the rhythm of the sound loop, creating infinitely random, brutalist video content. We like to think of it as Artificial Improvisation.
Phenakistiscopes
As much of what inspired Legion is drawn from the music and style of 60s rock bands, particularly Pink Floyd, we created a series of phenakistiscopes that spin like a record on a turntable, set to the show's soundtrack.
As the speed of the rotating disk increases, the accelerated frame rate creates the illusion of movement.
Dualism
To visualize the dualism explored in Legion, we created split (unhinged) diptychs that can’t rest on what connects them. As viewers swipe left and right, the diptych cannot be viewed as one image, by nature of the application.
Faux Ads
Inspired by a faux ad from the Legion comic offering a cure for the X-Gene, we created a series of ads promoting random objects from each episode. With 60s mod, a 70s vision-of-the-future, and 80s sci-fi kitsch, the ads feel torn from the pages of Legion’s world. Each ad featured a short headline promoting a feature of the object related to the episode.
HYSTERIA ZOOM
To explore the theme of mass hysteria, fans swiped through Instagram carousels to zoom in and enter the physical reality created in the minds of Legion's characters.